Why Did Facebook And Instagram Make Their Feeds Chaotic?

Instagram and Facebook feeds are disorganised, and it’s time things changed.

A chaotic and non-chronological feed Instagram is. Facebook, once a place to catch up on your friend’s days, is now littered with Daily Mail videos, comments in ‘Buy/Swap/Sell’ groups and worst of all…those ‘These baby boys names have got serious swagger’ posts.

We know immediately when a friend likes, reacts or comments to a public post, which begs the question…who cares?!

What happened to the good old days when our feeds were filled with statuses, photos and videos from our friends and family? When, in a matter of minutes, you could catch up on what all your Facebook friends had been up to for the day.

I post less frequently than I did, say, five years ago. I used to post statuses five times a day – now it’s between none and one. When everyone else mimics this, our Facebook feeds dry up like a desert.

So Facebook begins creating content to look at, including what all our friends do on Facebook, meaning nothing you like, comment or react to are private anymore.

It was a desperate play from a multi-billion dollar company that, like other social media companies, were quickly trying to find ways to pay the bills.

Instagram, which Facebook bought in 2012 for a staggering $1 billion, also made the shift last year to a “new way of ordering posts”.

“Posts are ordered based on factors like how recently the post was shared, your interactions with the person who shared it and whether you’ll find the post interesting,” Instagram says.

Twitter has been experimenting with a similar feature for the last two years; ‘While you were away’. Twitter says it’s a “recap of some of the top Tweets you might have missed from accounts you follow”.

The feature was designed because “a lot can happen while you’re on the go”, Product Manager at Twitter Paul Rosania said in a blog post.

“To fill in some of those gaps, we will surface a few of the best Tweets you probably wouldn’t have seen otherwise, determined by engagement and other factors,” he said.

What do you think of the order of our social media feeds? Let us know in the comments below.

Top image from LoboStudioHamburg, Pixabay

Matt Male

Constantly running amuck.